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The cost of an empty seat

27 April 2026 ยท 4 min read

I want to talk about a small number that is, quietly, one of the biggest economic stories in Pakistani intercity travel: the cost of an empty seat.

Take a typical morning on the M2. A driver leaves Lahore at 7am for a meeting in Islamabad. Honda City, full tank. Round trip is roughly 750 km of driving. With current Karachi-to-Khyber prices hovering above PKR 280 per litre and the Honda doing about 14 kilometres per litre on the motorway, that's around PKR 15,000 in fuel. Round it up to PKR 16,500 once you add motorway tolls and a tea stop on the way back.

Now look at the seats. Honda City has four passenger seats. The driver fills one. The other three sit empty for ten hours. They are doing nothing.

Meanwhile, on the same morning, three different commuters are paying for the same journey through worse options. The Daewoo bus from Lahore to Islamabad is PKR 1,500 to PKR 1,800 per ticket and takes five hours, sometimes seven. The train, on the days it runs on time, is more reliable but slower and limited in seat availability. A private car is the most comfortable but the most expensive: PKR 8,000 to 12,000 round trip, more if it's a Careem.

Three empty seats on the M2. Three commuters paying premiums for inferior journeys. The supply and the demand are on the same road, fifty metres apart. They never connect.

That gap, multiplied across every motorway corridor in Pakistan every weekday morning, is enormous. If we put a number on it, just on Lahore-Islamabad alone: tens of thousands of empty seats per week, each one representing maybe PKR 1,200 of unrealised value to its driver and a missed alternative for a passenger. We are talking, conservatively, about millions of rupees of waste every week, on a single corridor.

This is what Doublesixride is built around. Not "ride sharing" as a category. Not "carpooling apps" as a market. The single thing we care about is putting passengers in those empty seats. Every confirmed booking is one driver covering more of their fuel cost, one passenger paying a fraction of what a bus would charge, and one less empty seat on the M2.

The math should reward both sides every time. Three passengers in a Honda City at PKR 1,200 per seat is PKR 3,600. Subtract from PKR 16,500 of fuel and tolls and the driver's net cost is PKR 12,900 instead of PKR 16,500. Their journey is roughly 22 percent cheaper. Each passenger paid 30 to 40 percent less than a bus ticket and got to Islamabad two hours faster.

That is the entire pitch. We do not have a flashier one. We do not need one.

Empty seats are everywhere. Most days, on most routes, you can drive 1,500 km of Pakistani motorways and never see a full car. Until that changes, the platform's job is not done.

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